Service 03

Google Local
Business Ads

Be the first firm they see — when they're ready to hire.

Targeted Google Ads campaigns that put your firm directly in front of local business owners actively searching for accounting, bookkeeping, tax, and advisory services in your area.

Unlike referrals, paid search puts you in control. You decide who sees your firm, when, and in what context. We build, manage, and continuously optimise your campaigns so your budget goes toward leads that are ready to act — not browsers who were never going to call.

Google Search & Local Services Ads setup — campaigns built from scratch and configured for your firm
Audience targeting by location, industry & intent — reaching business owners actively looking to hire
Ad copy written for accounting firm prospects — messaging that speaks directly to your ideal client
Conversion tracking & lead attribution — so you know exactly which ad generated each enquiry
Ongoing optimisation to reduce cost-per-lead — continuous improvement to get more from your budget
What your Ads package covers
Google Search Ads
Top of search results
Included
Local Services Ads
Google-verified placement
Included
Audience Targeting
Location & intent
Included
Ad Copywriting
For accounting prospects
Included
Conversion Tracking
Every lead attributed
Included
Ongoing Optimisation
Lower cost-per-lead
Included
Campaigns fully managed — from setup to ongoing optimisation
Service 05

Niche-Specific Lead Generation

A custom lead generation strategy built around exactly who your firm serves — not a generic approach applied to every accounting firm, but a plan designed for your specific niche clients.

Every accounting firm has an ideal client — an industry, a business size, a niche they serve best. Most firms market generically. We don’t. We build a lead generation strategy specifically around who your ideal clients are and how to reach them most effectively.

What that looks like depends on your niche. If you work with technology companies, we might run highly targeted Google and LinkedIn campaigns. If you work with oil and gas operators where the addressable market is finite and well-defined, we might build a curated prospect list and run a focused direct outreach campaign instead. The strategy fits the market — not the other way around.

Niche market research & ideal client profile — we map exactly who your best clients are and where to find them
Custom strategy selection — paid ads or direct outreach based on your niche size, search volume, and competitive landscape
Industry-specific targeting or curated prospect list building — reaching only the right businesses, not a broad scatter approach
Messaging written for your exact ideal client — copy that speaks to their world, their problems, and why your firm is the right fit
Ongoing reporting & optimisation — continuous improvement to find what resonates and double down on it
Strategy depends on your niche
Niche Research
Market size & reach analysis
Included
Ideal Client Profile
Industry, size & intent signals
Included
Paid Ads (if right fit)
Google, LinkedIn, industry-specific
Custom
Direct Outreach (if right fit)
Curated lists, cold email & calls
Custom
Niche-Specific Messaging
Copy written for your ideal client
Included
Reporting & Optimisation
Track what works, cut what doesn’t
Included
Strategy is determined after researching your specific niche — not before

Ready to Put Your Firm
in Front of the Right Clients?

Book a free strategy call and we'll walk through your market, your competition, and exactly how we'd target the right business owners in your area.

Start for Free First
Other Services

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Full Technology Stack Setup

Everything your firm needs to attract leads, close deals, take payments, and book appointments — connected from day one.

Local Authority SEO Plan

Rank your firm at the top of Google Maps and local search so the right clients find you first.

Custom Coded Web Development

High-quality, fully custom-coded websites at a fraction of traditional agency prices.